Mar del Plata is an Argentine city located on the coast of the Atlantic Ocean in the Buenos Aires Province, 400 km south of Buenos Aires. Mar del Plata is one of the major fishing ports and the biggest seaside beach resort in Argentina. With a population of 541,733 as per the 2001 census, it's the 7th largest town in Argentina.

The weather pattern for the region is that of an oceanic climate, with humid and moderate summers and relative cool winters, although polar air masses from Antarctica are frequent. The average temperatures for January reach 20ºC (68 Fahrenheit) and 8ºC for July (46 Fahrenheit). The West-Southwest winds bring down the temperature below 0ºC (32 Fahrenheit), while the Southeast ones (the so called Sudestada) are stronger, producing coastal showers and rough seas, as well as strong squalls, but the cold is much less intense.