Jeonju is a culturally vibrant city with a tradition for being a centre of music, dance, art, calligraphy and gourmet cuisine. Located in the south-west part of the Korean Peninsula, Jeonju is the capital of the North Jolla Province. The city has had a chequered history under the Joseon and Baekje dynasties and was the capital of Baekje during the Three Kingdoms Period. A number of historical remains from the period have been preserved here. 

Handmade paper, mulberry paper - called hanji, fans and exquisite calligraphy were the indigenous products that projected Jeonju to fame in the centuries gone by. The fans and mulberry paper were exported to other countries in the east, especially to China, where it was prized immensely.